Color! This is the only term that can summarize in a “flash” the history of this small company which, since the end of the Seventies, has entered the market with the aim of offering classic products but reworked with new and original ideas.
And the ties came first, classic product par excellence, but presented not with the traditional “London smoke” colors, but with courageous combinations that made the typical “regimental” obsolete and sad in the presence of the new proposals, in which blue / yellow / red / green chased each other and mixed, offering new and very welcome effects on the market.
Then the tie began to disappear, overwhelmed by the desire for freedom, lightness, transgression that characterized the Eighties and Nineties and so the “elegant” man gave way to the “sporty” man, also and above all in the sanctuaries of formal elegance such as banks, hospital offices and in general all public places.
So this symbol, which, it’s curious, was sometimes bought also and only to make a “collection” (I know people who have up to 200 stored in their household wardrobes) began to lose importance… even if in fashion “never say never”, in fact today we begin to have the feeling of a gradual return to a more sober and classic elegance.

So it was the turn of the scarves.
Brilliant and sudden idea like the rainbow that unexpectedly emerges from the grayness of the rain.
And again the color to dominate the scene.
Preciously embroidered and hand painted, decorated with colorful flowers in large sizes. It was a resounding success again.
Men and women wear them indiscriminately, in winter and in summer as long as they are rich in colors and embroidery. And as long as they were “Camerucci” scarves!

The success continues but the company looks ahead and what does it extract from the cylinder?

The time has come for the chemisier, sports dresses, and guess what? With colorful prints, more and more colorful and lively, especially suitable for free time, for those days when the sun is high in the sky and warms the heart and mind. To be worn with lightness and joyful carefree.

Here, this is Camerucci srl and you can bet that the future will hold other surprises, but from now on you can be sure of one thing: it will always be color that illuminates our path.